WebAds and KaiKai by Cosmose announce strategic partnership for Italy and Spain
KaiKai entrusts WebAds with driving user engagement through dynamic lock-screen content, powered by AI, for the Italian and Spanish market.
Milan, 14th November 2024 – WebAds, independent digital marketing solutions company, is pleased to announce a new partnership with KaiKai by Cosmose, the innovative platform that redefines user interaction with content delivered directly to mobile lock screens.
Through this collaboration, Italian and Spanish businesses will be able to leverage KaiKai’s AI-powered solutions to engage users in a personalized and immediate way.
KaiKai, a cutting-edge technology developed by Cosmose AI, seamlessly integrates with mobile devices to deliver curated content, personalized recommendations, and relevant advertisements directly to users’ lock screens. With an opt-in rate exceeding 50% and a retention rate of over 85%, KaiKai’s platform is designed to engage users multiple times per day, delivering up to 33 personalized content pieces, including news, updates, and exclusive offers.
KaiKai provides brands with 100% Share of Voice, ensuring advertisers gain premium visibility and complete exposure. With native content integration, the platform creates a seamless, distraction-free experience, allowing advertisers to engage with users in a fluid and natural manner.
Gordon Toh, Chief Revenue Officer at Cosmose, commented:
Gordon Toh, Chief Revenue Officer at Cosmose, said: “At Cosmose, we believe that placing consumers at the core is essential for true technological innovation. Our lockscreen magazine, a native and fully opt-in solution, centers the everyday phone user in the experience by delivering high-value, relevant content. With users turning on their screens an average of 80 times per day, we’re harnessing this unique touchpoint to capture attention and engage them in meaningful ways. Now launched in over 30 countries, this approach ensures brands connect with users when they’re most receptive.
Constantijn Vereecken, Managing Director of WebAds Italy, added:
“Partnering with KaiKai is an exciting opportunity to introduce their innovative lock-screen engagement solutions to the Italian market. We are confident that this partnership will unlock new opportunities for brands looking to connect with consumers in an innovative way.”
Nacho Ruiz, Managing Director of WebAds Spain, added: “At WebAds Spain, we are very excited about this collaboration that we are going to have with Kaikai. Thanks to this alliance, the main advertisers in our country will have the possibility of targeting the mobile terminals of more than 5.2 million users with formats high impact, we hope that Kaikai becomes one of the main mobile advertising supports in Spain and Europe.”