Today, Transfermarkt is entering into a new partnership with WebAds, the independent publisher ad sales house for digital media. Transfermarkt is one of the most popular football websites worldwide and has appointed WebAds as its official representative for advertising and media sales in Italy, Spain and The Netherlands. This partnership marks the three countries as strategic for Transfermarkt’s commercial advertising business.
Transfermarkt is the world largest public football data base and leading digital football platform for transfer news, players’ market values, facts, statistics, and community. It operates in 14 languages, reaches up to 40 million football fans per month worldwide, and counts a wide community on social networks with over 7 million followers.
It offers the world’s largest football database with all information about players, clubs, and competitions as well as one of the largest football communities and playground for anyone who wants to communicate and exchange insights. The platform was founded by Matthias Seidel in 2001. Transfermarkt strengthened Axel Springer’s position in taking the lead in both the print- and internet sports market ever since Transfermarkt became a part of the Axel Springer portfolio in 2008.
Lars Gantenberg, MD Transfermarkt, quotes:
“We very much look forward to partnering up with WebAds as they are one of the leading media sales houses in three of Transfermarkt’s most important European markets. The partnership is the next significant step in growing globally through strategic local alliances. We are convinced WebAds is the right partner because of their innovation power and experience. An agency with strong local networks and passion for football.”
Xavier Schijffelen, CEO WebAds, quotes:
“We are excited to partner up with Transfermarkt. Every day we see millions of football fans on the platform and with the current local football Championships, and next year the FIFA World Cup, we can extend our reach and offer our advertisers the broadest range of football fans. Ranging from the casual fan, the data-driven-player-statistics fan to the die-hard football fan who never misses a match.”
Constantijn Vereecken, MD WebAds Italy, quotes:
“We are thrilled partnering up with Transfermarkt, it’s a strategic communication platform for brands that aim to talk to a very specific targeted audience. As an agency, we expect to provide the advertisers with exclusive opportunities to deliver their campaigns to a strong and receptive audience which is passionate about sports.”
WebAds will offer advertising solutions including video content and rich media, both through automated and direct sales, to enable brands to connect with Transfermarkt’s exclusive audience.