Zoomin partners with WebAds to expand advertising sales in Italy
May 2019 – Today, WebAds, the independent publisher ad sales house for digital media, is entering into a new partnership with Zoomin, Europe’s leading Gen Z content producer, as its official representative for advertising and media sales in Italy. This partnership marks Italy as an important country for Zoomin’s commercial advertising business.
Working with a wide range of top publishers around the world, Zoomin is the main source of compelling, positive and relevant short-form content created especially for Gen Z, today’s most influential audience – in Italy there are 9 million Gen Z’ers.
“We know and recognize the experience of WebAds in the Italian market. Our original video content attracts a very young and elusive audience with positive and creative stories from all parts of the world. With WebAds, we see multiple synergies that will let us deliver a unique online video advertising product to Italian advertisers.” said Daniele Panato, Country Manager at Zoomin in Italy.
“We are thrilled to partner with Zoomin, it’s a strategic communication platform for brands that aim to talk to a very specific young audience,” said Constantijn Vereecken, Managing Director WebAds in Italy. “As an agency, we have a strong focus on Millennials and Gen Z and we expect to strengthen our presence within that segment thanks to Zoomin and its video production, which is the preferred media format of Gen Z.”
WebAds will offer video solutions both through automated and direct sales, using sophisticated first party data for targeting to enable brands to connect with Zoomin’s exclusive audience Gen Z, who are notoriously hard to reach for traditional news platforms.