WebAds is entering into a new partnership with Genius as its official representative for advertising and media sales in Italy, Spain and The Netherlands
November 2019 – Genius, the world’s biggest encyclopedia of music, is starting Brand-advertising in the Netherlands, Spain and Italy with WebAds.
WebAds will manage Genius’s inventory for these EMEA territories, offering video, content and display advertising solutions and optimizing for the mobile experience of the users.
Genius was originally founded as Rap Genius in 2009 and began as a crowdsourced platform for annotating hip-hop lyrics, used by superfans and artists alike. From its foundation in lyrics, Genius has risen to become a leading name in music culture, welcoming artists, producers, and songwriters like Frank Ocean, Billie Eilish, Mariah Carey, Cardi B, Lil Nas X, Rick Rubin, Camila Cabello, and Lin-Manuel Miranda to share the creative process behind their hits.
Genius powers popular streaming integrations within Spotify and Apple Music, and has produced custom programs for brand partners including Nike, Disney and Marvel Studios, Dropbox and Adidas.
Robert Elder, CRO at Genius: “WebAds’s time-tested ability to reach young, music-savvy audiences, as well as its tremendous expertise in and programmatic, make it an ideal partner as we expand our presence in the Netherlands, Spain and Italy.”
“We are delighted to partner with Genius for the first time in the Dutch, Spanish and Italian market,” said Xavier Schijffelen, CEO of WebAds. “We’re excited to position Genius to advertisers in these EMEA territories as the privilege touchpoint for culturally fluent Millennials and Gen Z.”