PromPeru “Entdecke Perù” (Discover Peru) Campaign

PromPeru “Entdecke Perù” (Discover Peru) Campaign

December 2017

Advertiser: Promperu – Peruvian Tourism Board

Campaign Name: Entdecke Perú (Discover Peru)

Target: German Market – mainly millennials


@xeniaoverdose FOLLOWERS – IG: 978K FB:166K YT: 16K

@pilotmadeleine FOLLOWERS – IG: 836K FB:105K YT: 71K

@muenchmax FOLLOWERS – IG:487K FB:1828 YT: —

Tags: #EntdeckeDichInPeru (Discover yourself in Peru)

Communication strategy: The strategy proposed by WebAds, curated by Iris Media Spain, involved the influencer agency Sammy Road. The campaign went from April 2017 until November 2017 and was divided in three parts:

Part I: 4-day itinerary in Peru. The influencers posted pictures each day with over 30K likes each on Instagram, as well as a Vlog which reached over 25K views on YouTube.

Part II: Video produced by PromPeru posted on Facebook. Each Influencer reached an engagement rate of 7.5% approximately.

Part III: Contest on Instagram. Win a trip to Peru! The influencers posted a step by step description of how to participate:

1️⃣ Follow @peru & @pilotmadeleine
2️⃣ Comment under this picture and tag the person you would like to go with and why you want to discover Peru.
3️⃣ (Optional: Add #EntdeckeDichInPeru @peru in the comment section)

*Contestants must be from Germany and over 18 y/o.

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