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| Skyscraper (120x600) | |
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Skyscraper (or tower) adverts are best used for branding and product launching purposes as they have such a strong profile positions on pages and form a frame within which content can site. examples Technical specifications and delivery options |
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| Leaderboard (728x90) | |
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This ad has a very high impact because of its large shape and now that users can cope with wider websites it has become an industry standard format, along with the MPU.
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| MPU (300x250) | |
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A square online advert usually found embedded in a web page in a fixed placement. Called ‘multiple purpose’ as it is a flexible shaped blank ‘canvas’ in which you can serve flat or more interactive content as desired. It is a high-performing ad unit that sits well within news-based content and wider websites.
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| Overlay | |
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Also known as 'screen Ads' or 'transitionals' these are a general term for types of rich media adverts that offer advertisers greater scope for interaction with users. examples |
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