Brand, Audience & Performance

The question ‘What is the objective you want to achieve?’ soon leads to a discussion about strategy and measurable objectives. Without strategy your campaign will be a rudderless process. Without measurable objectives, you cannot excel.

Whether you have a brand, audience or performance objective WebAds will offer you a tailormade solution. WebAds has an experienced salesteam with extensive knowledge of the interactive market, which has access to the most advanced ad serving technologies of today to monitor, analyze and increase the effect and result of your campaigns during the operation phase.

Brand

Our team of brand specialists works closely with our portfolio’s top publishers to develop marketing solutions that increase awareness of new brands or products.

WebAds specializes in various industry sectors and uses this knowledge to develop bespoke creative content with high impact that run on specific sites. Additionally, they can write sponsored content, set up sweepstakes, run sponsored polls to gather marketing data or create mobile apps or landing pages.

Our focus on engagement metrics in combination with a strong portfolio of premium media brands and extensive advertising opportunities makes WebAds the right partner to increase brand awareness for advertisers.

Audience

Based on the behavior of users in our publisher network and by deploying the latest technologies, WebAds has access to a large pool of audience segments.

Our audience team works closely with advertisers and agencies to determine the exact profiles they want to reach and to establish detailed campaign objectives. WebAds then uses various targeting technologies to reach the right audience at the right time, and by using tactical campaign strategies we ensure your message is shown where your audience is most receptive and most likely to respond to that message.

WebAds offers a set of predefined audiences but can also create bespoke audience segments. There are 3 main types of audiences based on demographic, interest or intent. We can further subsegment these audiences to tailor your preferences or to optimize campaign results even more.

Performance

For Direct Response objectives, our team of performance specialists continuously optimize campaigns to steer quality traffic to your site and optimize conversions.

WebAds has access to our publisher network’s large inventory pool. Our inventory is closely monitored and audited to ensure maximum brand security. We use various IAB display formats to run campaigns and use dynamic creative technologies to further optimize your campaigns towards ROI objectives.

For optimal results, WebAds is in partnership with agencies and advertisers to fully understand each step in the conversion funnel and to adapt campaign tactics and bidding strategies accordingly.