The WebAds network of websites is divided into very distinct channels:
- Active Trading (e.g. LiveCharts & ABC Bourse)
- High Net Worth (e.g. City A.M. & IEX)
- Institutional Investors (e.g. Morningstar & Bloomberg)
- Professionals (e.g. LinkedIn & Expatica)
Supported by channel executives and a key account team, the channel manager ensures that every website within the channel is optimally represented to both direct advertisers and media buying agencies. Any bookings made on those channels are then regularly reviewed and proactively optimised to ensure maximum performance and return for advertisers.
We don't want advertisers to be forced into making assumptions about what demographic will be viewing their ads and that's why we target as specifically as possible. We only deal with quality finance-related websites that we feel can offer advertisers real value when combined with our ad serving technology, knowledge and user research.








