WebAds exclusive dealership for upday advertising

The Samsung device app hosts native formats that enhance the user’s mobile experience.

WebAds will exclusively handle upday brand for Samsung, the exclusive European news service for Samsung smartphones, developed and managed by the German publishing group Axel Springer.

upday has been pre-installed on Samsung Galaxy devices. Strong with a journalistic editorial that daily selects and verifies the news, it contains two sections: the Top News, edited by editors, and the custom My News feed. Here the user can read news based on their interests: politics, economics, lifestyle, culture, sports, motors and more. The articles, aggregated and shown according to the behavior and choices of users, and refer to the most authoritative and well known titles.

Launched in March 2016 in Germany, France, Poland and the United Kingdom, upday is one of the major European news services, currently featured by over 9 million unique users per month, 1 million active users per day, spending the average of 5 minutes per page.

WebAds, strong in its very vertical positioning on advertisers and agencies, will leverage all native products and get integrated in the app structure, designed specifically to not disturb the user’s mobile navigation. Full screen cards are an integral part of the upday native experience and give full attention to the advertiser because they are full screen: they are not layers, they do not show very small listings, breaks or close buttons.

The content of the Sponsored Stories is written by professional journalists of upday. It is strictly related to the themes that advertisers care about. There are multiple targeting options, including device type and interest.

WebAds welcomes StyleLovely and LuciaSeCasa

WebAds is pleased to introduce two new publishers: STYLE LOVELY and LUCIASECASA, which come to increase Spain’s Luxury and Women channels from the 1st of November. We have reached a nonexclusive agreement for the rights of display formats in both sites for their whole inventory.

STYLE LOVELY’s users are 78% women, between 25 and 45-years-old with high purchasing power. They have over 4.5M page views and 30K downloads of their app. They specialize in fashion, style and beauty, and are also known for their influencer agency, collaborating with some of the most important Spanish bloggers, known worldwide. They work with brands such as Louis Vuitton, Mango and Clarins among many others.

LUCÍASECASA is one of the main references of the bridal sector. Their audience are women between 25 and 35 years old, with high purchasing power and interested in fashion.  They have a big social network community and video content.

Learn about ads.txt

WebAds ads.txt compliant

Ads.txt has been one of the latest buzzwords in the industry and is finally gaining momentum. This is because the major buying tools like DBM and AppNexus are now enforcing this initiative. This means these platforms will no longer accept inventory from sellers that have not been listed on ads.txt. The good news is that 99% of inventory offered by WebAds has now been provided with ads.txt. Buyers are now ensured of our direct relationship with publishers and can be certain their advertising dollars actually reach the publisher.

What is this ads.txt file?

Ads.txt is a simple text file published by publishers on their websites. The standard states that this file is made available directly under the domain: domain.com/ads.txt. It is also possible to offer a separate file per subdomain: sub.domain.com/ads.txt. The buying platform will first try to evaluate the file on subdomain level. If that file is not available, the platform will evaluate the ads.txt file on the domain level. The idea is that buyers will be protected from fake traffic this way and can be sure their budget actually reaches the publisher.

What does it contain?

The file gives an overview of sellers who are authorized to offer advertising space on behalf of a site/domain. A line contains the URL of the corresponding sales platform, the unique seller ID, a description of the relationship between seller and publisher and an optional ID provided by a certification authority. When we implement the new AppNexus video player we will discuss additional ads.txt lines with our publishers.